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Since Jordan, Ross Latimer, and Jason Brasmer founded Norse Ironworks in 2020, Jordan has managed all of the back office paperwork himself. As the business started to grow and they took on more projects, the billing process became more and more cumbersome. They use Quickbooks for accounting but quickly learned that it didn’t handle the complex billing process like retention, custom forms, and lien waivers.

The complexity of billing requirements for each job made compiling invoices a time-consuming and error-prone process, especially when Jordan was required to use non-fillable PDFs provided by his clients. Pay apps with errors, mistakes with retention calculations, or late submissions led to payment issues, affecting their cash flow and ability to invest in necessary tools to grow their business. ”Every input system was different, and it really took a lot of my time to try to navigate all of those. And not to screw it up, too!�� said Jordan. “All it takes is a decimal point in the wrong place in a spreadsheet and the whole thing falls apart.��

As a small business owner, Jordan has many responsibilities and found the biggest source of stress was the billing process and managing their cash flow, especially because he didn’t have a centralized tool to track everything. He was living in fear that they wouldn’t make payroll because of a missed pay app or something slipping through the cracks. He often spent many late nights and weekends working on pay apps.

“There were a lot of phone calls asking for forgiveness after getting my pay applications in a day or two late,�� said Jordan. “There were instances where the GC wouldn’t pay us that cycle, which was extremely detrimental in the early days. Any missed invoice meant we weren’t getting a paycheck for a couple of weeks or couldn’t buy that tool that we needed.��

Jordan uses Siteline to automatically generate all of their clients�� billing forms. Instead of spending an hour per project, he spends less than 15 minutes on each pay application.

Jordan relies on Siteline’s dashboard to ensure that they never miss billing cycles. As a steel contractor, they can wait years for final retainage to be released. With a growing business, it’s easy to move on to the next job, so it’s important to have a good system to keep track of outstanding retention. With Siteline, they are reminded to bill for retention on their jobs.

This change has not only enhanced their financial management but has also elevated Jordan's overall quality of life. Previously, Jordan dedicated his weekends to handling billing paperwork, but now, by using Siteline, he can effortlessly generate intricate billing documents with a click. This newfound efficiency frees his weekends up for time with his family.

Prior to Siteline, pay applications often had errors, with 10% being rejected and 60% missing deadlines, but with Siteline, they have not encountered any rejected applications or missed deadlines. Siteline estimates that by preventing pay app kick backs, Norse is able to free up roughly 10% additional working capital.

“My time is limited,�� said Jordan. “Time and consistency are the two things I worry about. Will I have enough time to do it and will I screw it up. Having Siteline in place, I know I will get through billing a lot quicker, and now that I am not doing it manually, it’s going to be exactly what the customer wants to see. There won’t be any holds on billing. Everything will flow through and my cash flow will be maintained.��

Additionally, Siteline’s seamless billing tool has not only enhanced Norse’s reputation as a best-in-class  contractor, but has also built more trust with fabricators and vendors due to consistent and timely payments.